Elite Business Solutions

  Accepting H1 results from the study runs counter to most earlier studies on the relevance of sponsorship disclosure labels towards purchasing intention. A study revealed that the influencer's narrative toward consumers changed positively if disclosures were omitted from a post (Muller & Christandl, 2019; De Cicco et. al, 2019). But Kay et. al., (2020) dispute the  degree of significance since the results show that sponsorship disclosures have a major influence on purchase intention on influencer marketing. While the present results show the reverse, overall these past studies show that sponsorship disclosure labels significantly affect customer intentions when purchasing. Among the latter research, one validates our  conclusions whereby brand attitude and purchase intention were not influenced by disclosure information alone. This study also shown that the platforms employed had no affect regarding the purchase intention and product recommendation of customers towar...

  According to Postma (1999); Kotler, Roberto, and Lee, (2002) and Lusch (2007), performance marketing has brought organizations many benefits. First, performance marketing can be a source of added value by creating new businesses and taking into account the needs and interests of beneficiaries, in addition to applying the moral concept of the consumer movement. Second, achieving organizational engagement: Building a good reputation and  adhering to performance marketing practices, higher values, and ethical standards in relationships with various stakeholders can increase employee engagement with the organization and help attract and motivate skilled workers to work for sustainable development. Third, improving financial performance: Investing in intangible assets can affect the returns on the reputation and positive image of these practices and paints a bright picture  of the organization. Fourth, social marketing helps businesses and corporations send a good message th...

  I just created my own company, the more I work on it the more the number of new questions occurs, whose answers remains unknown. These questions are not worthless at all. Most of these refer to vital decisions which will influence completely the future of my young firm. I need to find answers, not intuitive ones but valuable ones, efficient ones that I can be sure about the result or decrease at his maximal level the uncertainties related. However the  literature, related to these problems, is almost nonexistent. I was looking desperately in libraries, in bookstores and of course on Internet for some concrete tips that you can immediately implement in your company. But the findings where very light. Therefore I started to want to bring my own contribution. To share my little experience on the subject, by providing some non-abstract information, in order to attempt a clarification of situation that  young entrepreneurs face when starting their first business. I have no d...

  One delicate subset of personal data is health data. Unless a convincing justification exists, it may compromise individual and health information handling rights and opportunities. Protection of electronic health records depends on reasonable security criteria. Every personal data handling required enough justification. Maintaining medical data availability  even in underdeveloped countries would help to promote world health and well-being. Sadly, several nations still prevent medical records from being easily portable. Many incidents have proven that the medical data still takes weeks to be migrated from one general practitioner  to another. Lack of technical infrastructure and standards makes cross-border portability  almost impossible. Through a data mapping approach to show how various persons and datapoints interact and assess portability technologies, we show the difficulties of the portability of medical records with some example case studies as a collabora...

  In the Case Firm a special need was identified inside the organization for developing digital marketing. Previously there were no marketing strategy and due to this marketing actions were irregular, unplanned and spontaneously executed with no monitoring. The purpose was to develop digital marketing and create a digital marketing strategy in order to attain  competitive advantage and enable agile digital marketing with data-driven decisions. The digital marketing strategy’s objective was to increase customer awareness, brand visibility, attract new potential customers and eventually increase sales. This development project was one of main strategic initiatives in the Case Firm in 2018. The development project focuses on developing digital marketing in small and medium sized enterprise that operates mainly in  Finland. Due to the characteristics of the Case Firm the key concepts are growth searching small and medium sized enterprise, digital marketing, business-to-busine...

  develop Case Firms digital marketing during the next three years? How will digital marketing change in the near future according to marketing professionals? What recommendations there are for creating successful digital marketing strategy and how to find the right channels to reach the potential and existing customers? In the theory part are utilized both recent and older research material as digital marketing evolves rapidly. Also six semi-structured and  open-ended interviews were conducted to gain insight from marketing professionals on the future of digital marketing, how to create a successful digital marketing strategy and how to find the right channels to reach the right audience. The methods used in the work are  Planning framework while creating the digital marketing strategy, semi-structure interview and  qualitative data analysis when executing the interviews and  goal setting, when  choosing objectives for the digital marketing strategy. Based...

  The aim of the study was to understand if the transition from market research in to consulting is an opportunity for Katrium a market research company in Tallinn, Estonia. Moreover, the research focuses on the benefits of the transition, and the steps to consider before the change. In addition, marketing & sales activities & tools, which the case company can incorporate into a new strategy, are proposed. The theoretical part of the study includes the  basics of consulting, and a deeper acknowledgment regarding the different areas of specialization. Also, the marketing & sales aspects of the industry are considered. The empirical part of the study was developed with qualitative and quantitative methods. A survey, an interview, a analysis and desk researches were utilized for the study. The respondents of the survey were 28, and two interviewees. The study shows that the transition  to consulting is an important opportunity, which a service company can conside...

  When it comes to having a specific person who handles branding and brand management, the majority of start-ups do have someone responsible for branding, although not as a full-time job. Only two start-ups have a member who has been educated or trained in this area, while the rest have been operating on a learning-by-doing basis. The start-ups, who currently do not have a branding-specific employee, have outsourced designers with a design identity of their brand. Considering their acknowledgment of the importance of branding, these start-ups have claimed that they are either currently contracting potential staff for branding or they plan to do so in the near future. The graduated start-ups, however, claim to have a dedicated member/team for branding and brand management. Two of them have contracted marketing agencies that take care of their branding, while one start-up has the founder serve  as a brand manager among other responsibilities. It is worth pointing out that the fo...

  Internal Environment Upstate College is a private liberal-arts college with 2,000 students, primarily commuters and residents from within a 100-mile radius. Most of the students had average grades in high school. They selected Upstate because of its reputation for small classes, reasonable tuition and practical programs. In the past, about half the graduates went into the workforce and half transferred to four-year colleges and universities. The college has  a news bureau and marketing office with a one-person staff assisted by freelancers and alumni volunteers. The office has equipment for desktop publishing, and the college publishes a weekly student newspaper and a quarterly alumni newsletter and oversees a Web site. It has only a token advertising budget. Public Perception Upstate College sees its reputation as  educational mix of this part of the state. External Environment Higher education has been a relatively noncompetitive environment until recent years, when l...