How Sales and Marketing Consultants Help Startups Succeed

 I just created my own company, the more I work on it the more the number of new questions occurs, whose answers remains unknown. These questions are not worthless at all. Most of these refer to vital decisions which will influence completely the future of my young firm. I need to find answers, not intuitive ones but valuable ones, efficient ones that I can be sure about the result or decrease at his maximal level the uncertainties related. However the 

literature, related to these problems, is almost nonexistent. I was looking desperately in libraries, in bookstores and of course on Internet for some concrete tips that you can immediately implement in your company. But the findings where very light. Therefore I started to want to bring my own contribution. To share my little experience on the subject, by providing some non-abstract information, in order to attempt a clarification of situation that 

young entrepreneurs face when starting their first business. I have no disproportionate pretension with this thesis. My only motivation came from thinking how much I should have been please to find this kind of books. Clear, easy to read and providing tips immediately applicable. At that time the only book I found was The Business Platform Model by Magnus Klofsten. This one is still the best book I have ever read on the subject of the early stage of

Technology in retail business operations

The qualitative design I used in this research was a multiple case study. Unlike an ethnographic study, phenomenological research, or narrative inquiry designs, a multiple case study is useful for interacting with participants and for personal observation to comprehend the phenomenon from many points of view (Yin, 2014). A multiple case study approach gave me a thorough awareness of the criteria and choices small retail business owners make to 

apply online marketing campaigns. A numerous case approach allows researchers to investigate the modern marketing phenomenon, ask the relevant open-ended questions, and build rapport with subjects (Cronin, 2014; Yin, 2014). For this project, a qualitative multiple case study methodology was a suitable methodological choice since it let me investigate the 

circumstances and conditions of applying internet marketing strategies to effectively expand a company.To investigate a phenomena and grasp the viewpoints of the participants, researchers apply the qualitative approach (Yin, 2014.). For this study, the quantitative research technique would not have been a wise one. In quantitative research, statistical data 

Are subjected to analysis for correlations

or variances among variables (Cokley & Awad, 2013). I so omitted applying the quantitative research approach. By means of a mixed-method design, on the other hand, the examination of the phenomena investigates both qualitative and quantitative approaches (Hesse-Biber & Johnson, 2013). The research issue or purpose of the study did not demand the gathering of both qualitative and quantitative data, hence I did not choose a mixed-method design for this 

study.Though other designs were not advantageous for the research in this study, there were other qualitative designs to take into account. Under a phenomenological approach, researchers investigate, document, and examine the meaning of personal experiences (Marshall & Rossman, 2016). For this study, a phenomenological design was not chosen since individual perspectives were not necessary to grasp the events. Narrative research is 

the presentation of stories by individuals having actual experience (Wang & Geale, 2015).The application of a narrative approach is a difficult technique; however, the analysis of storytelling was not necessary to finish this qualitative research. A field-based research, ethnography allows one to examine closely social interactions, behaviors, and perceptions (Yin, 2014). This study focused on not investigating specific group practices; so, an ethnographic 

Approach was not suitable to evaluate

data and apply the information to increase their productivity (Keegan & Rowley, 2017). Online marketing evolved in content and changed the way people and businesses connect, claims Dolan, Conduit, Fahy, and Goodman (2017). Small retail business owners who want to comprehend and grasp the possible advantages of online marketing must make sure their operations coincide with technical developments. Ignorance of possible advantages of online 

marketing could lead to loss of communication, income, and production (Cheng & Liu, 2017).Small retail business owners have to make plans to meet consumer needs and guarantee innovative technical tactics are followed if they are to maintain a competitive advantage and boost income and communication (Cheng & Liu, 2017). In this paper, I investigated tactics small retail business owners apply to apply online marketing in order to 

boost derivative sales. Directly and indirectly, the retail sector is the largest important private employer in the United States and adds an estimated $3.53 trillion yearly to the U.S. GDP (National Retail Federation, 2018).Problem BackgroundBusiness leaders using different internet technologies practically creates new possibilities (Gaikwad & Kate, 2016). Before making purchases of goods and services, buyers look to the reliable Internet source (Smith, 2017). Business leaders utilize the Internet as a marketing tool for financial success and to 

Conclusion

help in developing communication with the visibility and channels of online sales and social media advertising becoming my side, I would not have accomplished this journey. I thank my mother, Robyn; my grandmother, Alma; my husband, Steven; and my sister, Amber Elizabeth, who constantly reminded me God has control, and if this were easy, everyone would have a doctoral degree. As their input, direction, and support helped me along, I also honor my Uncle Keith, Aunt Cathy, Uncle Gerald, and Aunt Cheryl (may her soul rest in peace). Thank you 

also to my close friends Tamara, LaMeikka, Ebony, Bonny, who always asked about my development, read my work, and understood my lack of time for social events during the previous 3.5 years. Colleagues, classmates, Dr. Miller, and Dr. Land who gave me constructive criticism, comments, and several study evaluations until final approval was achieved are my last thanks. Thank you and appreciate al ions for positive social change include the possibility for small retail shop owners to boost income while giving more job