How US Businesses Are Adapting to New Market Trends

Ana Maria Pacheco Huamani is the Head of Research for Archimede Solutions. She leads and coordinates the company's participation in a number of international research projects, including numerous H2020 projects, with an emphasis on data protection and cybersecurity. She oversaw the development and definition of the EuroPrivacy certification program for GDPR and data protection compliance Instagram) and issues such as democracy, social cohesion, privacy, accountability, anti-discrimination, next-generation Internet, machine learning, artificial intelligence, and ethics. She is a member of the ATV Digital Sages, the Council for Digital Security, and the EU Commission High Level Group on Disinformation, as well as cochair of the international Association of Internet Researchers' Ethics Working Group.

Michail J. Beliatis is a multi-disciplinary professor at Aarhus University's Centre for Business Development


where he does research and teaches on the Internet of Things, Advanced Digital Product Development, and Technological Entrepreneurship. He has extensive experience with research innovation and development in nanotechnology, printed plastic electronics, IoT electronic devices, and industrial automation. He has worked on numerous large-scale national and international projects in these fields.
Emilia Evequoz is a legal specialist and researcher who is actively involved in various European research projects. She serves on EuroPrivacy's International Board of Experts on Data Protection. She previously worked for the Data Protection Authority of Valais in Switzerland. Evéquoz is a Certified International Privacy Professional (CIPP/E) who received her legal education in Poland and Switzerland. She holds master's degrees from the Universities of Szczecin in Poland and Neuchatel in Switzerland. Evéquoz also studied transnational law at the University of Geneva and the Graduate Institute in Geneva, and he holds a Certificate of Advanced Studies in International Arbitration from the University of Luzern. (www.europrivacy.org). After graduating from the University of Geneva with a degree in Political Science, she pursued further studies in Human Resources Management and Management Control, with an emphasis on control and audit procedures. 

She has more than 20 years of experience in senior managerial positions. She is a founding and board member of an international foundation


and she has organized numerous international events and conferences. She also collaborated with the Peruvian Ministry of Foreign Affairs as a Consultative Council Member for the Geneva Consulate. Jeffrey Johnson is an associate professor in the Department of Management Information Systems at Utah State University's Jon M. Huntsman School. His teaching and research interests include data security and management, e-commerce, information technology entrepreneurship, and innovation. He serves as the faculty adviser for Utah State University's Association for Information Systems (AIS) student chapter. He holds three issued patents, one pending, and has published in multiple recognized journals. Kirsi Kotilainen is a doctoral student pursuing a double degree at Tampere University of Technology in Finland and the University of Lausanne in Switzerland. She also works for the Finnish collaboration EL-TRAN, which focuses on the Finnish power transition. She also serves as a visiting PhD researcher at the University of Cambridge's Energy Policy Research Group. Her research interests include energy transition, the changing role of consumers in the energy industry, energy innovations and new business models, and energy policy development. Before beginning her academic career, she worked for nearly 15 years in worldwide business development and strategy roles in the high-tech industry, focusing on topics such as new technology commercialization and developing business ecosystems. where he focuses on the business implications of IoT as a critical enabler of digital transformation. He has an engineering background, an Executive MBA from Sheffield University (UK), and is currently pursuing a PhD in management.

He has almost two decades of expertise working with large multinational corporations and international collaborative research and innovation projects. 


Krčo is a founder member of the International IoT Forum and actively participates in IoT-EPI and AIOTI events. In 2007, Krčo received the Innovation Engineer of the Year award in Ireland. He holds over 15 patents and has published over 70 articles at international conferences and publications. Krčo, an associate professor at FEFA (Faculty for Economy and Financial Administration), teaches students about the commercial implications of IoT and digital transformation. He frequently speaks at international meetings about IoT and its applications. Krčo, a Senior IEEE member, was recently awarded MVP designation for IoT efforts by Microsoft.
Miloš Lončar specializes in digital transformation, namely enabling new business models and digital ecosystems. He is currently employed as an IoT solutions professional with the Microsoft Global Black Belt Team. Lončar assists solution professionals with commercial elements of strategic IoT projects in Western Europe. Furthermore, he evolved lises the Microsoft IoT platform to a greater audience at significant events, workshops, and conferences, as well as supporting the commercial development of top Microsoft partners that understand IoT and digital transformation. He serves on the Innovation and Exploitation Advisory Board of the H2020 project TagItSmart and as a visiting lecturer at FEFA (Faculty of Economy and Financial Administration), 

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