Using Online Reviews for Local SEO Success
Retail SMEs have to adopt best practices suited to their specific sector needs to ensure efficient usage of enterprise social platforms (ESPs) and SEO tactics. This section lists recommended best practices for Food & Beverage, Clothing & Apparel, Electronics retail SMEs. Every best practice is supposed to manage some operational challenges, apply strategic drives, and yield expected outcomes. Following these principles helps businesses maximize their efforts at digital transformation, boost operational effectiveness, and involve consumers more actively. The best practices presented line with the findings of the systematic review, which underlines the need of adding digital tools into business processes, constant data analysis, and industry needs adaptation. Table 9 provides three approaches for every retail sector, therefore providing the best ideas for efficient application of research. It addresses SMEs, operational challenges, strategic goals, expected outcomes, c...