Elite Business Solutions

  According to Postma (1999); Kotler, Roberto, and Lee, (2002) and Lusch (2007), performance marketing has brought organizations many benefits. First, performance marketing can be a source of added value by creating new businesses and taking into account the needs and interests of beneficiaries, in addition to applying the moral concept of the consumer movement. Second, achieving organizational engagement: Building a good reputation and  adhering to performance marketing practices, higher values, and ethical standards in relationships with various stakeholders can increase employee engagement with the organization and help attract and motivate skilled workers to work for sustainable development. Third, improving financial performance: Investing in intangible assets can affect the returns on the reputation and positive image of these practices and paints a bright picture  of the organization. Fourth, social marketing helps businesses and corporations send a good message th...

  I just created my own company, the more I work on it the more the number of new questions occurs, whose answers remains unknown. These questions are not worthless at all. Most of these refer to vital decisions which will influence completely the future of my young firm. I need to find answers, not intuitive ones but valuable ones, efficient ones that I can be sure about the result or decrease at his maximal level the uncertainties related. However the  literature, related to these problems, is almost nonexistent. I was looking desperately in libraries, in bookstores and of course on Internet for some concrete tips that you can immediately implement in your company. But the findings where very light. Therefore I started to want to bring my own contribution. To share my little experience on the subject, by providing some non-abstract information, in order to attempt a clarification of situation that  young entrepreneurs face when starting their first business. I have no d...

  One delicate subset of personal data is health data. Unless a convincing justification exists, it may compromise individual and health information handling rights and opportunities. Protection of electronic health records depends on reasonable security criteria. Every personal data handling required enough justification. Maintaining medical data availability  even in underdeveloped countries would help to promote world health and well-being. Sadly, several nations still prevent medical records from being easily portable. Many incidents have proven that the medical data still takes weeks to be migrated from one general practitioner  to another. Lack of technical infrastructure and standards makes cross-border portability  almost impossible. Through a data mapping approach to show how various persons and datapoints interact and assess portability technologies, we show the difficulties of the portability of medical records with some example case studies as a collabora...

  In the Case Firm a special need was identified inside the organization for developing digital marketing. Previously there were no marketing strategy and due to this marketing actions were irregular, unplanned and spontaneously executed with no monitoring. The purpose was to develop digital marketing and create a digital marketing strategy in order to attain  competitive advantage and enable agile digital marketing with data-driven decisions. The digital marketing strategy’s objective was to increase customer awareness, brand visibility, attract new potential customers and eventually increase sales. This development project was one of main strategic initiatives in the Case Firm in 2018. The development project focuses on developing digital marketing in small and medium sized enterprise that operates mainly in  Finland. Due to the characteristics of the Case Firm the key concepts are growth searching small and medium sized enterprise, digital marketing, business-to-busine...